Knoops Menu Guide to Chocolate Drinks, and Reviews in the UK

When I discovered Knoops, it felt like stepping into a chocolate lover’s dream. Much like the luxury of Bacchanalia Mayfair Menu: London’s Luxury Dining Spot, the knoops menu offers an indulgence that feels both refined and comforting. This article explores the history of the brand, its founder, its UK locations, and customer experiences. You will also find the full knoops menu, complete with tables showing its range of chocolates, iced drinks, milkshakes, and extras.
About Knoops: Founder and Growth
Knoops was founded in 2013 by Jens Knoop, a German chocolate enthusiast who wanted to elevate hot chocolate into a luxury experience. What started in Rye, East Sussex, quickly expanded because customers loved the idea of customizing chocolate intensity by percentage.
Today, Knoops operates 24 locations across the UK and one café in Dubai, with plans for more than 40 stores in the UK and thousands worldwide by 2030. Executive chairman William Gordon-Harris has played a major role in scaling the brand, turning a small café into an ambitious international chain.
Locations in the UK
You can find Knoops in several prime UK locations, including:
- London: Covent Garden, Chelsea, Notting Hill, Richmond
- Oxford, Cambridge, Manchester, Bath, Edinburgh, Bristol
- Nottingham, Leeds, York, and Rye (the original shop)
The Covent Garden shop at 2 New Row, London, is one of the busiest, welcoming chocolate fans every day.
Reviews of Knoops
Customers consistently praise the richness and depth of drinks on the knoops menu. One review from Clifton highlighted the 34% Milk Chocolate Iced as “classic chilled chocolate shaken over ice.”
On Yelp, a customer wrote that Knoops hot chocolate was “the best I’ve ever had—rich without being overly sweet.” Meanwhile, The Times described the 34% oat milk hot chocolate topped with marshmallow as “a cup of thick, melty richness that keeps you sipping slowly.”
These glowing reviews prove that this menu is not only about variety but also about unmatched quality.
The Knoops Menu in Detail
The knoops menu is built around chocolate percentages. Customers can choose hot, iced, or milkshake versions and then add spices, flavors, and toppings.
Hot Chocolate Percentages

Percentage | Flavor Notes |
---|---|
28% | Creamy, sweet, and milky |
34% | Balanced caramel and milk |
35% | Floral cocoa from Colombia |
36% | Caramel and earthy notes from Ghana |
38% (Vegan) | Rich, buttery from Solomon Islands |
39% | Nougat, almond, vanilla tones |
43% | Hazelnut and butterscotch |
49% | Molasses and coffee hints |
54% | Balanced classic dark |
60% | Fruity with walnut and spice |
64% | Raisin and fig notes |
65% | Citrus and vanilla hints |
68% | Raspberry and grapefruit notes |
70% Blend | Strong bitter blend |
70% Congo | Cherry and black tea |
72% | Bitter caramel and cashew |
73% | Citrus and honey from Philippines |
75% | Intense fruity spice from Tanzania |
80% | Smoky, earthy from Uganda |
85% | Vanilla and pepper |
100% Blend | Pure, no sugar |
100% Philippines | Date and cocoa richness |
Iced Chocolates

The iced versions use popular percentages shaken over ice.
Available Percentages |
---|
28% |
34% |
54% |
70% |
80% |
96% (extra dark, no sugar) |
Milkshakes

Milkshakes are creamy and indulgent. They are made with Knoops ice cream.
Chocolate Choices for Milkshakes |
---|
28% |
34% |
54% |
70% |
80% |
96% |
Ice Cream

The ice cream menu lets you enjoy chocolate in a new form.
Options | Flake Choices |
---|---|
Cone or Tub | 28% White, 34% Milk, 54% Dark |
Knoopology: Customize Your Drink

One of the highlights of the knoops menu is Knoopology, which allows full customization.
Popular additions include:
- Maldon sea salt, pink pepper, nutmeg, turmeric
- Orange zest, lavender, lemon, ginger, matcha
- Handmade marshmallows or whipped cream
- Plant-based milks like oat, almond, coconut, or hazelnut
This personalization makes every visit unique.
Coffee, Tea, and Mocha

Knoops isn’t only about chocolate. The knoops menu also offers:
- Coffee classics like espresso, cappuccino, latte, and iced versions
- Teas such as Earl Grey, mint, camomile, and cacao tea
- Mochas in classic, spiced, iced, and milkshake styles
Bakery Items
Every café carries a selection of baked treats.
Bakery Choices |
---|
Almond croissant |
Carrot cake |
Lemon drizzle |
Cinnamon bun |
Pain au chocolat |
Raspberry cheesecake brownie |
Pastel de nata |
Super granola |
These baked items pair perfectly with a steaming or iced chocolate.
Seasonal Specials
Knoops also creates limited-edition drinks. The summer 2024 menu included:
- 28% White Chocolate with Matcha – smooth and refreshing
- Dubai Iced Chocolate – 34% milk chocolate topped with pistachio cream and kunafa crumbs
- Soft Serve Ice Cream – topped with chocolate flakes in 28%, 34%, or 54%
These specials make this menu exciting throughout the year.
Just as the Grasso London Menu Guide to Dishes, Prices, and Reviews gives clear insights, this full exploration of the knoops menu highlights every drink, dessert, and customization option.
Opening and Closing Hours
Each Knoops café has its own hours depending on the city, but most follow a long-day format that makes it easy for customers to enjoy chocolate drinks from morning until late evening. For example, the Covent Garden branch in London opens at 9 am on weekdays and closes around 10:30 pm, which is quite late for a café. Saturdays usually start at 10 am and also run until 10:30 pm, while Sundays have slightly shorter hours, closing around 10 pm.
This schedule ensures that Knoops can serve a wide variety of customers—from morning commuters who want a quick latte or hot chocolate, to families stopping by in the afternoon, to late-evening visitors who want a dessert-style drink before heading home. The extended opening times also show that Knoops positions itself not just as a coffee alternative but as an anytime treat café.
Delivery Hours
Delivery is another important part of the knoops menu experience. Many of their UK branches partner with Deliveroo, Uber Eats, and Just Eat to bring customized hot and iced chocolates right to your door. Delivery times usually mirror store hours, starting mid-morning around 10 am and running until closing time in the evening.
Because Knoops drinks are highly customizable, delivery apps list the same percentage choices, extras, and milk options you would get in-store. Seasonal items such as summer iced chocolates or limited-time milkshakes are often available for delivery as well. This makes Knoops not just a café visit but an at-home indulgence that fits modern lifestyles.
Why Knoops Stands Out
The knoops menu transforms hot chocolate into a luxury experience. By offering more than twenty different cacao percentages, it allows every guest to find a personal favorite. The customization with sea salt, spices, and plant-based milks makes it feel inclusive and modern.
Knoops is not just a café but a brand reshaping how people think of chocolate. Where coffee shops elevated espresso, Knoops has made hot chocolate an indulgent yet sophisticated drink for adults and children alike.
Sustainability at Knoops
Another reason people love Knoops is its commitment to sustainability. The brand sources cacao responsibly, ensures fair trade practices, and offers a wide selection of plant-based milks. Packaging is eco-friendly, with recyclable cups and lids, making the knoops menu feel as good for the planet as it does for the palate.
Final Thoughts
The knoops menu is more than just a list of items—it is a chocolate journey. Whether you prefer a sweet 28% white, a balanced 54%, or a bold 100% dark, Knoops has something for every taste. With expansion plans across the UK and the world, this brand has quickly become a leader in crafted chocolate drinks.
If you’re looking for a place where chocolate is celebrated in its purest form, Knoops should be your next stop. From iced chocolates to marshmallow-topped hot cups, the knoops menu is ready to make your day sweeter and richer.